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Content Creation
Learn how to create engaging LinkedIn content that resonates with your audience using your personas.
Creating Content with Personas
Using personas in your content creation process allows you to craft messages that are tailored to specific audience segments. Each persona you've created represents a different facet of your professional voice on LinkedIn.
Persona Power
Content Creation Process
Choose the appropriate persona based on your content goals and target audience for this specific post.
Select a content style that aligns with both your persona and the message you want to convey.
Create your content using our AI assistant and refine it to match your voice and objectives.
Set a publication time or add to your content calendar for a consistent posting schedule.
Content Generation Strategies
Guided Content Creation
Our step-by-step guided process helps you create LinkedIn content with purpose:
- Define your content goal (educate, inspire, promote, etc.)
- Select topics relevant to your audience
- Choose content formats (text, carousel, images)
- Add relevant hashtags and calls-to-action
- Review persona alignment before publishing
Content Creation Tips
Focus on Value First
Every piece of content should provide clear value to your audience. Ask yourself what insight, solution, or perspective they'll gain.
Maintain Voice Consistency
While each persona has its unique tone, ensure there's enough consistency that your audience still recognizes your underlying brand.
Embrace a Content Mix
Use different personas to create a balanced content strategy that includes educational, inspirational, and promotional content.